There are many elements that make up the ideal showroom. From effective exterior signage, to a suitable selection of displays. Whether your showroom is large or small, there are universal key factors that will make it an attractive and welcoming space, with all the conrect ingredients for enhancing the customer experience.
Whether you are aiming your product at the entry, middle or upper end of the market, it is always a good idea to feature a mixture of styles, finishes and price points in your displays that will excite the customer and expose them to a treasure-trove full of options and ideas. lt’s vital to include at least one display that has a ‘wow’ factor. Not all customers will purchase from it, but it creates a fabulous impression and generates a hive of interest in any showroom.
Also include different price point options based on your target market, and if you currently have a display which is gathering dust and isn’t getting noticed, take positive action and improve the display or else change it completely. Concentrate on unique selling points by including accessories in your kitchen designs such as ovemwantles, feature doors, curved doors, plate racks, wine racks etc and as island units are proving extremely popular with customers install at least one if possible!
Feature lighting, whether it is for useful or decorative purposes, has amazing visual impact so try and include for that show-stopping look Point-of-sale material is a highly effective way of imparting information to your customers, decorating your showroom with appealing graphics and increasing brand awareness.
It can range from simple strut cards that sit on display worktops, highlighting specific features of the display to roller banners, brochures, feature labels and window stickers. lt is a fact that customers beneHt from having a certain amount of information available to them before they approach a sales person to express genuine interest. The more at ease, well – informed and well-catered for your customer: the more likely they are to purchase the kitchen of their dreams from your showroom. There’s only one opportunity, so it has to be right!